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Apr 18, 2024
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ADV 3333 - Media Measurement and Metrics
Credits: 3
Focuses on the tools, methods, and new metrics advertisers use to glean deeper consumer insights and more accurately measure the relative success of marketing campaigns. Topics include media segmentation, assessing audience exposure, ROI, Web analytics, big data, and quantitative and qualitative research methodologies. Prerequisite: ADV 2333 .
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