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May 31, 2024
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CCPA 4397 - Fashion Industry Public Relations Strategy
Credits: 3
Focuses on application of public relations principles and practices standard to the fashion industry. Uses case study format to cover public relations planning, development of written materials, and demonstration of effective business communication strategies. Prerequisites: C or better in CCPA 2308 (or JOUR 2312 ) and CCPA 3355 and enrollment in the B.A. in public relations and strategic communication and B.A. in fashion media. (*updated* 11/29/2017; effective Spring 2017)
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