May 26, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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ADV 4342 - Strategic Brand Management 3: Applied Brand Strategies


Credits: 3

Students apply management concepts, theories, and processes studied and practiced in prior courses to provide strategic and business solutions appropriate for advertising problems. Problems may come from clients and/or the instructor. Prerequisite: ADV 3342 .



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