May 30, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

ADV 4343 - Strategic Promotion Management


Credits: 3

Focuses on the selection and management of specialized forms of promotion, including in-store marketing, price promotion, direct marketing, event sponsorship, product placement, branded entertainment, public relations, viral marketing, and other tools available to the marketing communications practitioner. Prerequisite: ADV 3343 .



Add to Catalog (opens a new window)