Nov 26, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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ADV 4399 - Advertising Campaigns

Credits: 3

Integrating the major advertising principles, students develop and present an advertising campaign. Includes research, creative strategy, media plan, and presentation of the campaign to a client. Prerequisites: ADV 3303 , ADV 3304 . Restricted to advertising majors.


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