Nov 22, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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CCPA 3345 - Persuasion Theory and Practice

Credits: 3

Surveys major theories that explain how to influence attitudes and behaviors. Applications to persuasion within a variety of contexts, including relationships, organizations, legal campaigns, and the mass culture. Prerequisite: Enrollment in the B.A. in corporate communication and public affairs, minor in corporate communication and public affairs, or minor in law and legal reasoning program.


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