May 20, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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CCPA 3347 - Principles of Political Communication

Credits: 3

Examines messages, media, and speakers in campaigns, institutions, and movements. Topics include theory and research, strategies, and the rhetorical influence of mass media, advertising, debates, news management, polling, and the use of emerging technologies in electoral politics and governance. Prerequisites: C or better in CCPA 2308  (or CCPA 3360  or DISC 1313  topic: introduction to newswriting), CCPA 2310  (or CCPA 3300 ), CCPA 2327 , and CCPA 2375 ; enrollment in the B.A. in corporate communication and public affairs, or B.A. in public relations and strategic communication, or minor in corporate communication and public affairs program.


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