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May 02, 2024
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CCPA 3355 - Principles of Public Relations
Credits: 3
Introduces the basic theories, concepts, and approaches to public relations in a business context. Includes a historical overview as well as the professional and ethical demands on practitioners. Prerequisites: C or better in CCPA 2310 (or CCPA 3300 ) and CCPA 2327 ; enrollment in the B.A. in corporate communication and public affairs, B.A. in public relations and strategic communication, minor in corporate communication and public affairs, minor in arts entrepreneurship, or minor in arts management. (*updated* 11/29/2017; effective Spring 2017)
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