May 20, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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CCPA 3390 - Employee Communication

Credits: 3

Introduces the theories, ethics, and methods of creating and measuring communication to employees and work groups, including employee campaigns, communication with unionized work groups, and use of social media for employee and leadership interaction and collaboration. Explores how employee discourse can shape perceptions of organizational culture and trust, employee retention and satisfaction, and external branding. Prerequisites: C or better in CCPA 2308  (or CCPA 3360  or DISC 1313  topic: introduction to newswriting), CCPA 2310 , CCPA 2327 , CCPA 2375 , and CCPA 3365 ; enrollment in the B.A. in corporate communication and public affairs or minor in corporate communication and public affairs program.


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