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May 17, 2024
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CCPA 4335 - Advanced Digital Communication
Credits: 3
Experience in content marketing, search engine optimization, blog writing, live blogging, and client projects that delve into existing and emerging platforms. In-depth focus on management expectations, return on investment, Web analytics, and keyword discovery. Prerequisite: Enrollment in the B.A. in corporate communication and public affairs, B.A. in public relations and strategic communication, or minor in corporate communication and public affairs program.
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