Jan 02, 2025  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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BA 6080 - Digital Innovation and Strategy

Credits: 0

Discusses how firms can position themselves to effectively leverage digital technologies such as the Web, social media, mobile communications and applications, big data, and the Internet of things. Uses a digital innovation framework that provides a structured way to identify and prioritize technology initiatives for both B-B and B-C companies. Considers the potential business impact of evolving technologies such as blockchain, AI, and deep learning. (*updated* 12/12/2017; effective Spring 2018)


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