Jul 19, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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ADV 6317 - Consumer Insight and Persuasion


Credits: 3

Focuses on applying knowledge from a variety of social sciences to the study of consumers, both as individuals and as members of larger groups. Draws upon theories from many disciplines to study the behavior of consumers from the standpoint of culture, sub-culture, social class, social groups, and family, all with a focus on advertising ramifications. Includes motivations, attitudes, beliefs and learning and ethical considerations in cross-cultural advertising.



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