Jul 19, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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ADV 6399 - Advertising Campaigns


Credits: 3

Integrating major advertising principles, students work directly with an advertising agency to develop and present a real-world advertising campaign project for one of the agency’s clients. Students use knowledge of research, strategy and planning, and media and creative execution, and they develop presentation techniques and team dynamics. Prerequisite: ADV 6320 .



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