Apr 18, 2024  
2017-2018 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  About SMU
  Catalog Policy and Legal Statement
  Cox School of Business
  Dedman College of Humanities and Sciences
  Dedman School of Law
  Lyle School of Engineering
  Meadows School of the Arts
  Perkins School of Theology
  Simmons School of Education and Human Development
  SMU Guildhall
  Course Descriptions
  Right to Know
  Educational Programs
  Educational Facilities and Services
  Administration
  Financial Information Bulletin 2017-2018
  My Catalog
HELP
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

AMAE 6222 - Audience Development and Marketing in the Arts

Credits: 2

Development of external and internal marketing plans, including the following topics: audience development, market segmentation, promotional strategies, sponsorships, e-market research, customer service, and media relations.


Add to Catalog (opens a new window)