Feb 21, 2025  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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ITOM 6219 - Web and Social Media Analytics

Credits: 2

Covers various methods for analyzing websites using tools such as Google Analytics and Yahoo Web Analytics. Includes analysis of structure (the interconnectivity between various sites), content, and patterns of usage. Considers e-commerce sites, portals, social media service platforms, and other types of websites. Prerequisite: ITOM 6202  or enrollment in the M.S.B.A. program.


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