Mar 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

ADV 3333 - Media Measurement and Metrics


Credits: 3

Focuses on the tools, methods, and new metrics advertisers use to glean deeper consumer insights and more accurately measure the relative success of marketing campaigns. Topics include media segmentation, assessing audience exposure, ROI, Web analytics, big data, and quantitative and qualitative research methodologies. Restricted to advertising majors only. (*updated* 11/29/2018; effective Spring 2019)



Add to Catalog (opens a new window)