Apr 18, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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ADV 4323 - Copywriting


Credits: 3

This workshop covers how to write for radio, television, cable/satellite, and Web-based advertising. Correct grammar, structure, and style are important factors in student success. Explores the blending of visual and verbal elements in the writing of television and radio advertising and promotional material. Restricted to advertising majors only. (*updated* 11/29/2018; effective Spring 2019)



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