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Jan 28, 2025
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ADV 4343 - Strategic Promotion Management
Credits: 3
Focuses on the selection and management of specialized forms of promotion, including in-store marketing, price promotion, direct marketing, event sponsorship, product placement, branded entertainment, public relations, viral marketing, and other tools available to the marketing communications practitioner. Restricted to advertising majors only. (*updated* 11/29/2018; effective Spring 2019)
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