Dec 18, 2024  
2018-2019 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  University Calendar
  About SMU
  Catalog Policy and Legal Statement
  The University Curriculum
  Dedman College of Humanities and Sciences
  Cox School of Business
  Lyle School of Engineering
  Meadows School of the Arts
  Simmons School of Education and Human Development
  Research and Graduate Studies
  Majors and Minors
  Course Descriptions
  Admission
  Transfer Pathway Guides to SMU
  Enrollment and Academic Records
  Tuition, Fees and Financial Aid
  Student Life and Housing
  Right to Know
  Educational Programs
  Educational Facilities and Services
  Administration and Faculty
  Financial Information Bulletin 2018-2019
  My Catalog
HELP
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

CCPA 3355 - Principles of Public Relations

Credits: 3

Introduces the basic theories, concepts, and approaches to public relations in a business context. Includes a historical overview as well as the professional and ethical demands on practitioners. Prerequisites: C or better in CCPA 2310  (or CCPA 3300 ) and CCPA 2327 ; enrollment in the B.A. in corporate communication and public affairs, B.A. in public relations and strategic communication, minor in corporate communication and public affairs, minor in arts entrepreneurship, or minor in arts management.


Add to Catalog (opens a new window)