Jan 27, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3340 - Fundamentals of Marketing


Credits: 3

Examines the nature of marketing decisions; the environment in which these decisions are made; and the relationship of these decisions to the firm, business, and society. Prerequisites: ACCT 2301 ; ECO 1311  and ECO 1312 ; MATH 1309  or MATH 1337 ; and one from the following: CSE 4340 , EMIS 3340 , ITOM 2305 , STAT 2331 , STAT 4340 . Reserved for Cox majors, minors in business administration, or management science majors. Students may not receive credit for both MKTG 3340 and ADV 1341 .



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