Dec 12, 2024  
2018-2019 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  About SMU
  Catalog Policy and Legal Statement
  Cox School of Business
  Dedman College of Humanities and Sciences
  Dedman School of Law
  Lyle School of Engineering
  Meadows School of the Arts
  Perkins School of Theology
  Simmons School of Education and Human Development
  SMU Guildhall
  Research and Graduate Studies
  Majors and Minors
  Course Descriptions
  Right to Know
  Educational Programs
  Educational Facilities and Services
  Administration
  Financial Information Bulletin 2018-2019
  My Catalog
HELP
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

BA 6324 - Fundamentals of Marketing

Credits: 3

Develops skills that students need to competently implement marketing research projects in the real world. Identifies research as the formal process of gathering information needed by managers to make decisions with respect to marketing opportunities and problems. Analyzes a comprehensive list of marketing issues faced by actual businesspersons, including customer service, pricing, introduction of new products, and other marketing fundamentals.


Add to Catalog (opens a new window)