Dec 11, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [ARCHIVED CATALOG]

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CISB 6220 - Social Media for Entrepreneurs

Credits: 2

Equips students with the social media concepts and tools required to make informed decisions and set the direction for their company. Focuses on helping entrepreneurs build and sustain the successful, integrated, digital-media programs required to compete in the connected economy. Topics include leveraging social media, picking the right channel/platform, building a social plan, determining metrics, tracking strategies, creating a strategic differentiator matrix, and understanding social media law. Students learn how to develop buyer persona for a prototype product and how to develop an online go-to-market strategy for a new product launch.


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