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Dec 11, 2024
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MKTG 6218 - Multichannel Marketing Management
Credits: 2
The evolution of social media, tablets, and smartphone technologies equips today’s consumer with access to information across multiple platforms and to their friends and associates who can provide instant feedback along the purchase process. Marketers must create touchpoints with their loyal and prospective consumers so they are available, on call, to respond to the needs of those consumers. This ability involves the integration of bricks and mortar, social media, the Internet, and all manner of personal communication devices. The course surveys these myriad touchpoints in conjunction with all the distribution systems used to get products and services to consumers in the U.S. and around the world. Includes lectures, cases, and exercises to reinforce the information presented in the course. Prerequisite: MKTG 6201 .
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