Dec 12, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 6234 - Managerial Decision Making

Credits: 2

Focuses on managerial decision making. Discusses concepts, theories, and findings from behavioral science (e.g., social and cognitive psychology, behavioral economics, consumer research, behavioral finance) that provide insights into how actual decision making differs from the traditional rational-decision-maker model. Examines how these behavioral findings can be leveraged to improve one’s decision making abilities as a manager across a wide range of contexts. Prerequisite: MKTG 6201 .


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