May 08, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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ADV 4342 - Strategic Brand Management 3

Credits: 3

Students apply management concepts, theories, and processes studied and practiced in prior courses to provide strategic and business solutions appropriate for advertising problems. Problems may come from clients and/or the instructor. Restricted to advertising majors only. (*updated* 10/23/2019)


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