Jan 19, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog
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ADV 1300 - Survey of Advertising


Credits: 3

Introductory course for majors and nonmajors that surveys the field of advertising and explores how it fits into society. Topics include history, law, ethics, social dynamics, economic implications, and the advertising campaign planning process. Examines the process of advertising from the perspectives of art, business, and science. Required for all majors and minors.



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