Jan 19, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog
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ADV 2333 - Internet and Mobile Advertising


Credits: 3

Focuses on the tactical side of purchasing, placing, and improving interactive media marketing. Topics include paid search, paid social media placement, and display advertising. Explores the burgeoning world of mobile advertising, location-based advertising, and second-screen interaction. Restricted to advertising majors.



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