Jan 19, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog
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AMAE 3322 - Marketing the Arts


Credits: 3

Introduces the fundamental concepts of marketing and their practical implementation by arts organizations and arts professionals. Discussion of examples and cases help illustrate applications of theory and familiarize students with essentials such as the production, pricing, promotion, and delivering of arts goods and services to audiences, markets, and the community.



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