Apr 23, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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CCPA 3347 - Principles of Political Communication

Credits: 3

Examines messages, media, and speakers in campaigns, institutions, and movements. Topics include theory and research, strategies, and the rhetorical influence of mass media, advertising, debates, news management, polling, and the use of emerging technologies in electoral politics and governance. Prerequisites: Restricted to corporate communication and public affairs and public relations and strategic communication majors, or corporate communication and public affairs minors.


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