Apr 23, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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CCPA 3350 - Integrated Marketing Communication

Credits: 3

Explores the concept of coordinating the media mix within a communication campaign to create maximum clarity and impact. Covers the ways that a firm or brand communicates with its publics. Prerequisites: C or better in CCPA 2308  (or CCPA 3360  or DISC 1313  topic: introduction to newswriting), CCPA 2310  (or CCPA 3300 ), CCPA 2327 , and CCPA 2375 ; enrollment in the B.A. in corporate communication and public affairs, B.A. in public relations and strategic communication, or minor in corporate communication and public affairs program.


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