Oct 22, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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CCPA 4397 - Fashion Industry Public Relations Strategy


Credits: 3

Focuses on application of public relations principles and practices standard to the fashion industry. Uses case study format to cover public relations planning, development of written materials, and demonstration of effective business communication strategies. Prerequisites: C or better in CCPA 2308  (or JOUR 2312 ) and CCPA 3355  and enrollment in the B.A. in public relations and strategic communication and B.A. in fashion media.



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