Nov 22, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3340 - Fundamentals of Marketing

Credits: 3

Examines the nature of marketing decisions; the environment in which these decisions are made; and the relationship of these decisions to the firm, business, and society. Prerequisites: ACCT 2301 ; ECO 1311  and ECO 1312 ; MATH 1309  or MATH 1337 ; and one from the following: CS 4340 , EMIS 3340 , ITOM 2305 , STAT 2331 , STAT 4340 . Reserved for Cox majors, minors in business administration, or management science majors. BBA Scholars or Business Direct entering SMU Fall 2020 and beyond are not subject to the requisite requirements. Students may not receive credit for both MKTG 3340 and ADV 1341 .


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