May 14, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MSA 2305 - Building Digital Audiences

Credits: 3

Students explore how audience behavior is changing the ways media are produced, consumed, and monetized; learn best practices for engaging audiences professionally and ethically on social media; achieve competency in digital metrics; learn introductory code; become fluent with mobile storytelling techniques; and deepen their understanding of the economic imperatives driving transformational change across media industries. Part of the pre-admission subset for fashion media and journalism majors. Also for fashion media and journalism majors and minors who have not taken JOUR 2398 . (*updated* 10/15/2020)


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