Jul 30, 2021  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

ADV 6102 - Purpose-Driven Marketing


Credits: 1.5

Explores the best practices for brands wanting to connect with consumers through a higher purpose. Topics include choosing partners, impact on employees, organizational culture change, and profit.



Add to Catalog (opens a new window)