Jul 30, 2021  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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ADV 6371 - Advertising as A Cultural Force


Credits: 3

Does advertising take its cues from culture, or is it a trendsetting change agent that deliberately or unintentionally shapes society based on what is being advertised? Topics include the development of corporate images, racial and gender stereotypes, persuasive strategies, and international cultural differences. Highlights pertinent agencies, ideas, movements, events, and people from the past and present, as well as future trends. Using case studies from around the world, students consider the potential impact for good or bad that advertising can have on people and cultures, given the industry’s power and influence.



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