Sep 28, 2022  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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ADV 6399 - Advertising Campaigns


Credits: 3

Integrating major advertising principles, students work directly with an advertising agency to develop and present a real-world advertising campaign project for one of the agency’s clients. Students use knowledge of research, strategy and planning, and media and creative execution, and they develop presentation techniques and team dynamics.



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