Sep 29, 2022  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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HDDR 6354 - Managing Conflict in Traditional and Social Media


Credits: 3

Examines how the media can create, contribute to, magnify, worsen, and conversely, alleviate conflict within communities and organizations. The decline in traditional media such as newspapers and radio is changing how individuals and organizations receive new information and/or distribute it to internal and external audiences. The recent rise of mass self-communication through new media such as email, blogs, texting, Facebook, Instagram, Twitter, and YouTube has created dangerous risks for conflicts to go viral even before they can be fully understood by community or organization leaders. Explores how new media presents interesting, nontraditional opportunities for conflict resolution. Students engage in structured practice in conflict resolution techniques and message creation under media deadline pressure. Examples of media-driven conflict and misunderstanding are explored along with action planning to mitigate conflict.



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