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Apr 30, 2024
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IAM 6057 - Marketing and Consumer Culture
Credits: 1.5
HEC Course Number 2008MIHEC. Over the past 20 years, researchers in the social sciences and in the field of marketing have debated the topic of consumption and consumer culture. These experts have reflected on the rise of consumer culture, studied the impact of consumption in the arts field, and examined our understanding of culture. This course explores the issue of consumer culture from an anthropological perspective.
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