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May 01, 2024
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IAM 6071 - Internet, Publishing, and Music Workshop
Credits: 1.5
Completed at SDA Bocconi University. The main goal of this workshop is to turn out media professionals by addressing the economic and managerial implications associated with the transformation of media industries. The workshop focuses on transformation processes that involve content creation, publication, aggregation, distribution, and promotion across different platforms and in different configurations (as a product, as a service, as a license). The description of the evolution of business models parallels the analysis of different regulatory settings associated with intellectual property management, privacy, pluralism, and net neutrality. The comparison between bestselling titles and niche products leads to the identification of globalization and the evolution of narratives across media, cultures, and countries. The participation of end users in value-creation processes is addressed by examining the evolution of self-publication and digital platform-mediated publication. Similarities and differences across industries and countries are discussed.
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