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Apr 30, 2024
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IAM 6370 - Creative Entrepreneurship and Business Planning
Credits: 3
Completed at SDA Bocconi University. Issues of governance and corporate strategy are discussed in the context of diverse situations such as government bodies in charge of developing cultural policies, public-private partnerships and the struggle for sustainability, ownership and marketability of content for startups in participative media, the nature of stakeholders’ involvement, and protection in crowdfunded projects. Builds upon students’ knowledge in the fields of business, public administration, management of nonprofit organizations, intellectual property, and corporate and private law. Addresses the issues of ownership; governance; management; control; value appropriation; and value distribution for established institutions, partnerships, startups in media companies, cultural institutions, and nonprofit institutions. Value creation in the arts, cultural institutions, and media is discussed at different levels: individual firms, collaborative firms, and territories.
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