Apr 19, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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ME 7301 - Entrepreneurship and Business Development in Manufacturing

Credits: 3

Provides a perspective of entrepreneurial thought and the necessary tools for developing a business plan and starting a manufacturing venture. Management is the process of creating value from existing resources; in contrast, entrepreneurship is the art of creating the ideas and identifying and assembling the resources to create value. The course addresses this art for new ventures inside existing corporations and de novo startups in the manufacturing realm. Students learn what personality characteristics are important and effective in each of these settings and where they fit, the risks and rewards of each approach, and the answers to the most frequently asked questions about entrepreneurship. Examples, exercises, and cases are drawn from a manufacturing environment.


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