| |
Apr 19, 2024
|
|
|
|
|
MKTG 6204 - Consumer Behavior
Credits: 2
Students study why people buy what they buy. Includes in-depth examination of consumer decision-making processes and factors that influence those processes. Also, how people make product-related decisions and the information used to make those decisions. Uses a consumer-psychology perspective and shows how that perspective can be applied to business. Prerequisite: MKTG 6201 or enrollment in the M.S.B.A. program.
Add to Catalog (opens a new window)
|
|