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Apr 25, 2024
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MKTG 6233 - Nonprofit Marketing Strategy
Credits: 2
Introduces strategic management and marketing of the nonprofit or nongovernmental organization with a global perspective. Explores how NPO management and marketing strategy are critical to the survival and stabilization of humanity and the environment. Using case studies of NPOs worldwide, students examine strategic orientation, stakeholder theory, identity management, funding management, segmentation, strategic alliances, financial management, and entrepreneurship. Includes a comprehensive look at how NPOs are organized, how they manage their various stakeholder relationships for maximum impact, and how they can lead social change. Prerequisite: MKTG 6201 .
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