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Apr 19, 2024
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MKTG 6284 - Retailing Analytics
Credits: 2
Consumer expenditures, which comprise nearly 70 percent of the U.S. gross domestic product, are made primarily through retailers. The sheer size of the retail sector highlights the importance of measuring and understanding the impact of retailers’ decisions. Students analyze retail decisions in terms of their impact on consumer demand and retailer performance, with a focus on retail pricing, promotion and inventory management, and retail competition. The overriding objective is to use point-of-sale data, in various forms, to improve retail decision-making. Prerequisites: MAST 6201 and MKTG 6201 , or enrollment in the M.S.B.A. program.
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