Jul 30, 2021  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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ADV 6103 - Business-To-Business Advertising


Credits: 1.5

Examines how to grow your business by selling to business customers. Uses market development frameworks to create compelling value propositions for (B2B) advertisers. Topics include the following: the B2B marketing mix including mass media, targeted trade advertising, sales collateral, corporate sponsorships, tradeshows and events, promotional materials, inbound marketing campaigns, and targeted social media. Discusses how to manage a B2B marketing budget and prospecting pipeline and the key performance indicators associated with meeting revenue targets.



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