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Apr 18, 2024
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MKTG 6234 - Managerial Judgement and Decision Making
Credits: 2
Focuses on managerial decision making. Discusses concepts, theories, and findings from behavioral science (e.g., social and cognitive psychology, behavioral economics, consumer research, behavioral finance) that provide insights into how actual decision making differs from the traditional rational-decision-maker model. Examines how these behavioral findings can be leveraged to improve one’s decision making abilities as a manager across a wide range of contexts. Prerequisite: MKTG 6201 .
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