Sep 24, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog
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ADV 3304 - Advertising Research


Credits: 3

Explores a variety of research methods, sources, and issues, with a focus on the proper role of research in advertising planning. Students design, execute, analyze, and present primary and secondary research projects. Restricted to advertising majors.



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