Nov 24, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

ADV 3304 - Advertising Research


Credits: 3

Explores a variety of research methods, sources, and issues, with a focus on the proper role of research in advertising planning. Students design, execute, analyze, and present primary and secondary research projects. Restricted to advertising majors.



Add to Catalog (opens a new window)