Aug 15, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

ADV 3333 - Media Measurement and Metrics


Credits: 3

Focuses on the tools, methods, and new metrics advertisers use to glean deeper consumer insights and more accurately measure the relative success of marketing campaigns. Topics include media segmentation, assessing audience exposure, ROI, Web analytics, big data, and quantitative and qualitative research methodologies. Restricted to advertising majors only.



Add to Catalog (opens a new window)