Sep 24, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog
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ADV 3333 - Media Measurement and Metrics


Credits: 3

Focuses on the tools, methods, and new metrics advertisers use to glean deeper consumer insights and more accurately measure the relative success of marketing campaigns. Topics include media segmentation, assessing audience exposure, ROI, Web analytics, big data, and quantitative and qualitative research methodologies. Restricted to advertising majors only.



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