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Apr 24, 2024
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MKTG 3340 - Fundamentals of Marketing
Credits: 3
Examines the nature of marketing decisions; the environment in which these decisions are made; and the relationship of these decisions to the firm, business, and society. Prerequisites: ACCT 2301 ; ECO 1311 and ECO 1312 ; MATH 1309 or MATH 1337 ; and one from the following: CS 4340 , EMIS 3340 , ITOM 2305 , STAT 2331 , or STAT 4340 . Reserved for Cox majors, minors in business administration, minors in business fall 2021 and beyond, or management science majors. BBA Scholars or Business Direct entering SMU fall 2020 and beyond, or CXMN intent to declare the minor in business are not subject to the requisite requirements. Students may not receive credit for both MKTG 3340 and ADV 1341 . (*updated* 11/30/2021; effective spring 2022)
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