Helps students understand the motivation and behavior of buyers and consumers. Discusses consumer behavior within a marketing framework and relates it to marketing management. Prerequisite: MKTG 3340 and/or ADV 1341. Reserved for Cox majors. Students may not receive credit for MKTG 3343 and ADV 2301 unless the ADV credit predates enrollment in MKTG 3343. ADV 2301 will not be accepted for the Marketing major requirement.